beauty shot of model applying foundation with a foundation brush

Makeup 101: 10 Reasons Why Foundation is a Must!

I’m no makeup guru, but I do know that what makes or breaks a makeup look is the base. That means you need to have some good primer to let your base products stick to your skin best and make it look flawless. There’s also the conceal to cover any unevenness and spots.

Most importantly, there’s the foundation. I’ve learned the hard way that the wrong shade of foundation does not look good in any way. So, be sure you know how to choose and apply it.

But why wear foundations? Here’s a great read for you!

What Is Foundation Makeup and Why Do I Need It?

beauty shot of model with closed eyes with foundation swipes on her face

Before we go into the reasons for using foundation, let’s define what it is and what it does:

Foundation is a skin-colored cosmetic that is applied to the face (but not the neck!). The objective of a foundation is to provide a smooth canvas for the remainder of your makeup. It’s available as a cream, a stick, or a powder, and it’s available in a variety of skin tones. Based on the type you choose, they all give a variety of advantages.

Why should I wear foundation?

The foundation is a MUST-HAVE item for your skin thanks to contemporary technology and formulations! Say goodbye to the days when a foundation was merely an imperfection cover-up and a skin-damaging substance. Here are 10 reasons why foundation should be a part of your daily cosmetic routine:

  1. Increases your self-esteem, making you feel better.
  2. It improves your overall look.
  3. Our skin is protected by the foundation from everyday aggressors.
  4. It evens out the color of your skin.
  5. Foundation means perfect photographs each time!
  6. The healthy glow is achieved using foundation.
  7. With many brands to choose from, it can suit any budget.
  8. Foundation is very personal since it caters to your skin color and type.
  9. You may choose the level of coverage you want.
  10. It also lowers the appearance of wrinkles and fine lines in addition to anti-aging.

Which Foundation Is Best For My Type of Skin?

Prioritize skincare by washing, hydrating, and prepping with products that match your skin’s demands to get the maximum advantages of foundation. Continue reading if you don’t want to skip out on the best foundation for your type of skin (along with product recommendations!).

Normal Skin

Almost any foundation will look good on your skin. The one and only thing you should be concerned about is accurately matching your hue, so consider yourself really fortunate!

Experiment with various foundations! Here are some wonderful alternatives for you to select from:

Revlon ColorStay Makeup for Normal/Dry Skin SPF 20, Longwear Liquid Foundation, with Medium-Full Coverage, Natural Finish, Oil Free, 200 Nude, 1.0 oz

COVERGIRL Clean Normal Skin Foundation

e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Light Ivory, 0.68 Fl Oz (20mL)

Dry Skin

MOISTURE, MOISTURE, MOISTURE! Squalane and hyaluronic acid-containing products will improve the appearance of your skin. Try DD (Dynamic do-all) creams, a kind of foundation with 15 advantages for your skin, including moisturizing characteristics, buildable coverage, and skin tone evening. It’s time to retire your matte or powder cosmetics in favor of a hydrating radiant liquid or cream foundation.

These foundations can help you to stay hydrated:

Neutrogena Hydro Boost Hydrating Tint with Hyaluronic Acid, Lightweight Water Gel Formula, Moisturizing, Oil-Free & Non-Comedogenic Liquid Foundation Makeup, 30 Buff Color, 1.0 fl. oz

TOUCH IN SOL Advanced Real Moisture Liquid Foundation 1.01 fl. oz. (30ml) - A Light Weight Hydrating Foundation, Long Lasting High Adhesive Coverage (#21 Nude Beige)

Smashbox Smashbox Studio Skin 15 Hour Wear Hydrating Foundation, 1.2, 1 Fluid Ounce

Sensitive Skin

Take total control of your delicate skin with foundations for sensitive skin. Lightweight formulae that allow for simple coverage control are recommended for optimum results. They’re also useful for avoiding skin responses since they’re so simple to remove.

Salicylic acid, alcohol (isopropyl and benzyl), perfumes (specifically benzaldehyde), and glycolic acid are all compounds to avoid. Don’t worry; today’s market has a plethora of sensitive skin alternatives!

Here are several hypoallergenic choices for you; nevertheless, you should try them on your skin first to assure no sensitivities.

Almay Clear Complexion Makeup, Hypoallergenic, Cruelty Free, Dermatologist Tested Foundation, 1oz

COVERGIRL Clean Sensitive Skin Foundation Buff Beige - 525 (2 Pack)

Mineral Liquid Powder Foundation SPF 15/1 Oz. Hypoallergenic - For All Skin Types (Porcelain)

Oily/Acne-Prone Skin

Foundations that do not clog pores, offer complete coverage, have oil-free formulae, and include chemicals like salicylic acid, which aid with inflammation, are excellent for oily/acne-prone skin. For the greatest results, use CC (color correcting) creams and full-coverage mattifying foundations. When it comes to acne, keep in mind that foundation balances out your complexion, so a concealer over top is a terrific alternative for more coverage!

Allow foundation to provide you with that additional VA VA VOOM! Here are some products you can try:

Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup, Ivory, 1 fl; oz; Oil-Free Foundation

Revlon ColorStay Liquid Foundation Makeup for Combination/Oily Skin SPF 15, Longwear Medium-Full Coverage with Matte Finish, Mahogany (440), 1.0 oz

Anti-Blemish Solutions Liquid Makeup#05 Fresh Beige(MF/M)-Dry Comb. To Oily Skin by Clinique for Women - 1 oz Foundation

Combination Skin

Of course, there’s a foundation for mixed skin. Cream to powder foundations are also a good choice since they’re designed particularly for combination skin. Regardless of the option you pick, they both provide buildable and long-lasting coverage.

You can try out these choices:

Revlon ColorStay Liquid Foundation Makeup for Combination/Oily Skin SPF 15, Longwear Medium-Full Coverage with Matte Finish, Buff (150), 1.0 oz

Frankie Rose Cosmetics Matte Perfection Foundation for Dry, Sensitive, Combination, Normal or Oily Skin – Full Coverage, Long lasting, Lightweight, Hydrating - Flawless Complexion - Olive

IT Cosmetics Your Skin But Better Foundation + Skincare, Fair Warm 10 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

Questions and Answers (FAQ)

What foundation shade should I have?

close up shot of woman swatching various foundations on back of her hand

The swatch approach for the jawline is as follows:

Determine the hue that most closely resembles your skin tone. Try swatching three identical colors on your jawline to discover where “the glass slipper” suits you best.

The vein technique is as follows:

Among the most essential things to know about foundations is how to get the right shade to match your skin tone. It’s also possible to be trapped between two hues that seem to be the same but have distinct undertones, hence this strategy is essential! Examine your wrist to identify which of the following colors your veins most closely resemble:

Blue Tone: cool undertone, fair or lighter skin.

Green tone: resembles olive skin or has a medium complexion with a warm undertone.

A mix of blue and green for a deeper complexion with a neutral undertone.

What is the best way to apply foundation?

With many foundation application practices and techniques to pick from, you may be wondering, “Which one should I use?” Examine how YouTube celebrity and makeup artist Wayne Goss applies foundation and the equipment he uses. With his years of knowledge, he’ll show you how to apply foundation like a pro. Take the time to observe, learn, and, most importantly, enjoy yourself!

Is it true that foundations have an expiration date?

Remember the golden rule of foundation expiration: use it for 12 months and then trash it! Don’t allow outdated makeup to spoil your day by endangering your skin’s health, failing to perform properly, or causing infections. There is generally a little emblem with a number on the back of your foundation that reads something like “24M,” which signifies 24 months, that you may use as a reference.

Have you had a foundation in your drawer for years that you haven’t used? THROW IT OUT! Many people believe that an untouched product doesn’t really expire, but that’s not true; it does, although at a slower rate than if it had been opened. After all, who likes to wear an oxidized foundation?

So, go out there and rock your foundation while reaping all of the advantages!

What is the best place to get skin foundation?

close up image of various cosmetic products on a small cart

You probably can’t wait to get your hands on a foundation because of all the advantages it provides. It’s totally up to you whether you want to shop online or in-store. If you wish to buy online, all of the shops mentioned below provide it.

  • Nordstrom 
  • Ulta Beauty 
  • Target 
  • Sephora 
  • CVS 

Online shops:

  • Zitomer 
  • Space NK 
  • Birchbox
  • On the brand’s own website

Wishing you a fantastic foundation purchasing experience!

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